Are You Considering Product Localization?

Product localizationDriven by requests from our readers, we have decided for this article to consolidate five previous articles targeted to executives and decision makers into an easy-access list. These articles help you identify localization requirements based on your company’s strategic international expansion plans. Once you’ve set your requirements, the information provided will facilitate future product localization requirements that your company may have. Click on any of the titles below to view the full text.

To Localize Or Not To Localize … Is This The Question At Hand?

All companies selling internationally will sooner or later face the question of whether they need technical translation services. If you are the person in charge of making this decision or recommendation, how should you proceed? This article walks you through the questions that need to be asked of the different company departments, and the answers that need to be collected, before such a decision can be adequately made. In conjunction with our white paper, How to Plan and Budget for Localization Projects, this article offers you an objective methodology for performing an ROI (Return On Investment) and making an educated decision. To receive the white paper, request a free copy here.

Your Localization Strategy Should Evolve With Your Needs

So you made a decision to localize. Depending on the strategic importance of geography, time-to-market, and availability of funds, you may decide to choose different localization strategies to best fit your requirements. This article describes the different product localization strategies available to companies today and the pros and cons of each. Over-the-wall, coupled, and integrated strategies are discussed: how they permit applying tradeoffs between time-to-market and costs, and how they can impact development and revenues.

Top Five Localization Myths

Do not rely on false assumptions. In this article, we shed light on the top five myths commonly believed by many executives and decision makers in the corporate world – beliefs such as “anyone that knows a second language can translate or localize a product” and “a lower per word rate reduces localization costs” that can doom your localization efforts. If you find this article useful, click here and we will send you a free copy of our white paper, Ten Tips on Achieving Quality in Localization.

Staffing Options for Successful Localization

As your company enters into global markets, catering to your newly targeted international clients’ language needs will soon become a long-term commitment for your product development team. This article examines in-house options, as well as the alternatives, to help you choose the best strategy. Always consider hiring professionals for the job. It could mean the difference between awesome success and agonizing failure.

How to Reduce Localization Costs 

This article is guaranteed to save you money on your next product localization project. Ten factors are discussed that will help you reduce localization costs, no matter what localization strategy or staffing option you use. You’ll learn why in localization efforts, the devil is often in the details. All involved in product development, documentation, localization, and release should read this article. If you find the information useful, request the full white paper, Top Ten Ways to Reduce Localization Costs Without Sacrificing Quality, and we’ll rush you a copy.

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