After learning of the Localization World keynote address topic, I decided to attend the conference in an attempt to identify why our industry leaders chose a theme this year that flirts with commoditization and inferior quality, when everyone else avoids them.
“It was Friday afternoon when our lead generation team received this email. They passed it on to a sales rep who, unable to get hold of this prospect by phone, turned it to a project manager to proceed. Subsequently, the request hit my desk for approval and was quickly stopped in its tracks due to the fact that there had been no previous involvement with the prospect.
Most companies maintain company-approved glossaries, also referred to as terminology or lexicons in authoring tools. They are usually hidden to most internal groups and partners. These glossaries are industry and company specific terms intended for use throughout the company’s products.