Product Localization: What CEOs Need to Know?

Localization is an Opportunity Not a Threat!

Know Product Localization

Considering Product Localization?

This issue addresses the needs of executives and decision makers with strategic international expansion plans. Once they identify international requirements, the knowledge you will gain herein will facilitate all future translation work and the requirements for product localization. Click on the titles below to view the full text.

The Visible and Hidden Benefits of Localization and Translation

Acting on the favorable exchange rates for the US dollar overseas, the continued outsourcing trend to China, and the ongoing overall globalization trend worldwide, companies all over the globe are accelerating their activities in foreign markets. In this article, we examine the tangible and intangible benefits of product localization and translation. Competitive, brand, image and market share gains are cited and addressed.

To Localize Or Not To Localize– Is This The Question At Hand?

All companies selling internationally will sooner or later face the question of whether they need technical translation services. If you are the person in charge of making this decision or recommendation, how should you proceed? This article walks you through the specific questions that you need to ask of the different company departments. It also points you to the answers that you need to collect, before a decision can be adequately made. In conjunction with our white paper, How to Plan and Budget for Product Localization Projects, this article offers you an objective methodology for performing an ROI (Return On Investment) and making an educated decision. To immediately receive our translation and localization white papers, click on the link, choose the white paper and submit the form.

Your Localization Strategy Should Evolve With Your Needs

So you made a decision to localize. Depending on the strategic importance of geography, time-to-market, and availability of funds, you may decide to choose different localization strategies to best fit your requirements. This article describes the different product localization strategies available to companies today and the pros and cons of each. Over-the-wall, coupled, and integrated strategies are used to permit applying tradeoffs between time-to-market and costs, and to impact development and revenues.

Top Five Localization Myths

Do not rely on false assumptions. In this article, we shed light on the top five myths commonly believed by many executives and decision makers in the corporate world. Beliefs such as “anyone that knows a second language can translate or localize a product” and “a lower per word rate reduces localization costs” can doom your product localization efforts. If you find this article useful, you can request a free copy of our white paper, Ten Tips on Achieving Quality in Localization.

Staffing Options for Successful Localization of Products

As your company enters into global markets, catering to your newly targeted international clients’ language needs will soon become a long-term commitment for your product development team. This article examines in-house options, as well as the alternatives, to help you choose the best strategy. Always consider hiring professionals for the job. It could mean the difference between success and failure.

How to Reduce Localization Costs 

This article is guaranteed to save you money on your next product localization project. We discuss ten factors that will help you reduce localization costs, no matter what localization strategy or staffing option you use. You’ll learn why in localization efforts, the devil is often in the details. All product development, documentation, localization, and release stakeholders should read this article. If you find the information useful, request the full whitepapers. We will rush you copy of Top Ten Ways to Reduce Localization Costs Without Sacrificing Quality.

Going Global Whitepaper

Whitepaper Going Global on a Shoestring?!

Want to grow your business outside of your current markets? Request our complimentary whitepaper to learn more about how you can achieve international market penetration incrementally and judiciously.

…….Enabling Globalization eBook

Enabling Globalization: A Guide to Using Localization to Penetrate International Markets

Executives come to us with a desire to go global but unsure of what the process entails. In this eBook, you will find the practical advice you need to start on your way and follow through to a successful finish. Sold online everywhere including Amazon and iTunes.

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