One of my colleagues in Beirut, Lebanon forwarded the below anecdote to me.
Due to its relevance to localization, I felt compelled to publish it in this blog. It ties nicely to our recent blog Lack of Quality Assurance! Credit goes to its unknown author. Enjoy…
The salesman explained: “When I got posted in the Middle-East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem. I didn’t know how to speak Arabic. So, I planned to convey the message through three posters…
2nd poster: The man is drinking our Cola.
3rd poster: Our man is now totally refreshed.
And then these posters were pasted all over the place.
“Then that should have worked!” said the friend.
“Yes it should have!” said the salesman, “I just didn’t realize that Arabs read from right to left!”
|Going Global on a Shoestring?!|
Request our complimentary whitepaper to learn more about how you can achieve international market penetration incrementally and judiciously.