We had a meeting recently with a frustrated international marketing manager who works for a large manufacturer of high-end electronic equipment. He was the only international marketing employee for this half a billion dollar organization earning revenues mainly from the USA.
Every now and then I take calls from prospective clients indicating that times have changed and that translation firms can no longer command the rates of a few years back. They quote industry pundits who argue the benefits of machine translation and crowdsourcing. They relate cases of firms charging single digit cents per word for translation. They demand steep concessions in price and quick wins.