We’ve built this 120-page guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium.
Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs.
Others – some who have been localizing for years – want to know more about the new tools and processes that will improve both their results and their bottom line.
Welcome to Enabling Globalization− A Guide to Using Localization to Penetrate International Markets. Here you will find the practical advice you need to start on your way and follow through to a successful finish.
So, whether you’re just entering the wide world of globalization or you’re a veteran of the field, this guide is for you. We invite you to take a look inside the industry through the eyes of a successful localization and translation company. Enabling Globalization will enlighten and inspire you – and leave you eager to tackle your next international market!
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