After the merger of two companies, one British and one Dutch, to form Reckitt Benckiser, Becht took special interest in mixing the national cultures of all their operations. Today, they have an Italian running their UK business, an American running their German business, a Dutchman running their U.S. business, an Indian running their Chinese business, a Belgian running their Brazilian business and a Frenchman running their Russian business!
By: Ugur Akinci, Technical Communication Center “Enabling Globalization: A Guide to Using Localization to Penetrate International Markets” by Nabil Freij, the President of the localization company GlobalVision International Inc. is a must reference for everyone thinking to market products and services globally.
Did you know that if your website is published in 13 languages – English, Spanish, Simplified Chinese (People’s Republic of China), Japanese, German, Arabic, French, Russian, Brazilian Portuguese, Italian, Korean, Traditional Chinese (Taiwan and the islands), and Turkish – you can target 80% of the world’s gross domestic product (GDP) producers?
After thousands of votes are cast testing machine translation engines on Gabble On, results seem to start taking shape. Here are some of the findings so far as reported by Gabble On.