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With every election, most of us are bombarded by political ads over TV, radio and by phone… Here is a great ad example that demonstrate the power of language use.
Typically, ads and other communications are usually in English. Wanting to reach all ethnic groups, candidates in selective parts of the country are using new tactics. Politicians have awakened to the power of communicating with prospective voters in the voters’ native tongue! This is despite the fact that voters live in the United States and are citizens of this nation!
So, modern politicians have turned to translation and localization to convey their messages and ads to Latinos, Asian Americans or other U.S. multinationals.
Until today however, I have never seen a commercial in a foreign language targeting the entire US population! I am talking about an ad released by the Citizens Against Government Waste opens in a new window organization. Click on the image above and you will see the video I am referring to!
Harness the Power of Language
In this global era, do you still doubt the importance of using the correct language text, subtitles and voice over in video and multimedia presentations? They can be very powerful tools to help you get your message across. Do you need help doing the same? Contact GlobalVision opens in a new window today!
Why Choose GlobalVision?
To put it simply, experience! We are professional project managers, subject-matter-expert linguists, voice talents, typesetters and engineers. We’ve been performing top quality translation, transcration, localization, voice-over and typesetting for 20+ years. We can separate art (language) from science (format and code) and then fuse them together seamlessly and efficiently. This allows your words to be meaningful and presentable in all languages. Our quality and customer service are second to none in the industry with 97+% first time success rate and 100% client satisfaction. We have the data to prove it!