Think Global and Act Local, but Be Holistic

A Global Company is Powerless without Local Assets

Think Global and Act Local, but Be Holistic

In the early 90s, while on a trip in Silicon Valley, my car rental sported one of the earliest GPS navigation prototypes that the rental company was testing. It offered accurate and useful maps while in the San Jose area. But as I drove to visit a relative in Salinas, the GPS navigation display run out of data. It started displaying a blank screen with the car icon in the middle and a compass on top. This rendered it almost useless sending me adrift.

Global Positioning Systems (GPS) are very useful but only when local data is available. Despite of the Global name, they are useless without local intelligence!

Think Global

Similarly, companies that claim to be “global” are only so where their products, website and marketing collateral are localized. Selling across the border may make you an international company, but not necessarily a global one. To be a truly global company, like a global navigation system, your products should be in use across the globe without leaving your consumers adrift.

Act Local

Your localization strategy is therefore a central component to your globalization success. “All politics are local” Tip O’Neill once said. There is much truth in that. But you should not stop there.

Meeting local requirements is at the core of global success. By synthesizing pertinent local experiences and folding them back into your organization you can go to even higher levels. The holistic approach to becoming global is the ultimate one. This is where the parts and the whole contribute to the makings of your message, product and strategy.

Be Holistic

Therefore, if taking and keeping your company global is a strategic goal, an effective localization strategy that enables global collaboration and reverse innovation should be at the core of your competencies. If not, you should identify a reliable translation company that you can trust with this challenge.

Today, there are enterprise software solutions that help facilitate this process. Advances in technology have made localization tasks much more efficient, not only enabling simultaneous releases and international product roll-outs, but also permitting cross-cultural collaboration and reverse innovation.


Going Global Whitepaper

Whitepaper Going Global on a Shoestring?!

Want to grow your business outside of your current markets? Request our complimentary whitepaper to learn more about how you can achieve international market penetration incrementally and judiciously.
…….Enabling Globalization eBook

Enabling Globalization: A Guide to Using Localization to Penetrate International Markets

Executives come to us with a desire to go global but unsure of what the process entails. In this eBook, you will find the practical advice you need to start on your way and follow through to a successful finish. Sold online everywhere including Amazon and iTunes.

Posted in: