Many executives still underestimate the importance of a streamlined localization process when they target their global markets. They think about localization as a translation step that any person knowledgeable with the required new language can handle. Wrong! And allow me to tell you why in layman’s terms.
Localization can be a low risk path to increasing your international revenues. However, companies are often not sure whether it’s the right option for them.
For instance, localization is the first step to global expansion, it allows you to reach a wider audience and increase sales