Over the years, there has been a significant rise in the number of companies that are expanding their business globally. This move has enabled many organizations including those based in the United States to reach many more consumers some of whom do not speak English as their first language, which is a good strategy considering that English is ranked as the third most spoken language in the world after Mandarin, which is ranked first and then Spanish. The Spanish language is prominent in the Americas and Europe, making it among the most common languages, being that it is spoken by approximately 405 million people. The large number of speakers makes Hispanics a good demographic for businesses to target for growth, which can be effectively achieved through Spanish website translation.
Localization is basically the process of adjusting a website in order to accommodate the needs of another culture and it encompasses taking into account the culture of the target audiences, in line with their design standards, color, layout, and symbolism among other things. Translating words is also a huge component of localization that businesses are increasingly adopting, which makes it a critical piece for the success of any company online.
Spanish Website Translation
Although the large majority of people in the United States are able to read, speak, and write English, a good portion of its residents do not speak English as their primary language, which limits their ability to understand important messages. Limited English proficiency can be a barrier to accessing valuable information on the internet. The upside of having a website in Spanish, is that it allows Latinos living in the USA to access vital information, which is a crucial factor that should not be overlooked based on findings by Pew Research Center, “a record 37.6 million persons ages 5 years and older speak Spanish at home.” Moreover, 78% of the Spanish population occasionally frequents the internet on desktops, laptops, and mobile devices. The number is expected to increase further based on an analysis of previous data and projections for the next few years.
Professional English to Spanish translation services have been highly demanded because of the realization of the need to reach out to the Hispanic population. Many fortune 500 companies and government agencies have turned to English to Spanish translation services in order to improve access to their services, and programs, and to promote their commodities. The health care industry is without a doubt one of the many industries that has invested in English to Spanish translation and Spanish to English translation services.
eHealth in Spanish
In this day and age, health organizations and public health agencies rely on the internet as one of their main sources of information and communication dissemination. According to a survey carried out by Pew Internet and American Life Project, roughly 8 out of 10 internet users have searched for information on health online. In a bid to make sure that hospitals become more useful and relevant in regards to eHealth, and the provision of information that prioritizes the ethnic and cultural diversity of the society, translation has been deemed as necessary. The Health and Human Services System (HHS) is one of the organizations that has embraced diversity and opted to develop policy that requires HHS agencies to make sure that Spanish speakers can access and understand online information.
In a nutshell, translating a website into Spanish is one of the best strategies that can be used to reach a wider market or audience. Translating content in the language of a target audience made up of Spanish speakers is important because it gives a company a competitive edge and ensures that the intended message is conveyed correctly to a large target audience. The benefits of English to Spanish website translation cannot be overlooked, which is why companies should not fail to invest in translation for a website in Spanish.
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