The internet has presented many avenues and opportunities that savvy businesses have taken advantage of in a bid to grow, and to facilitate the delivery of their services to customers. In this day and age, individuals and companies use the internet not only to get or share information, but also to sell and purchase products and services. In the business world, information is crucial, but revenues are top priority! Most businesses have opted to set-up websites because it makes it easier for prospective clients to find them.
Websites are used to convey important messages and information to prospective clients, convey credibility, showcase the products and services that are offered, generate leads and sales, and get feedback from clients. In essence, some of the main reasons of setting up a website are pegged on communication. Companies use the internet to communicate with both existing and prospective clients, vendors, and employees, which helps facilitate business transactions in a more efficient manner.
Why Translate Sites?
Globalization and the expansion of businesses in many different parts of the world has made it necessary to translate content on websites so that more consumers can be reached. The demand of website translation services is attributed to non-native English speakers going to the United States, and companies taking their products overseas. These trends have in turn resulted in the immense growth of the translation industry over the past 5 years. Additionally, globalization and increased immigration are believed to boost the demand of the services of the industry over the next five years as well.
Many webpages use English as the main language to communicate with varied populations and countries. However, a close analysis of statistics reveals that this step does not ensure the maximization of the advantages the internet presents. 70% of the world population does not speak English, yet 57% of the websites communicate only in English. Two-thirds of internet users are non-native English speakers, and the percentage share continues to grow rapidly. Moreover, more than half of all the searches in Google are not in English. Even in Countries whereby English proficiency is widespread, there is the preference for content to be in a person’s mother tongue. If content is not translated into the native languages of the people, then the audience can often be alienated. Nelson Mandela once said “if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. His sentiments are immensely helpful, especially for businesses that offer services and products to a diversified market.
Translation plays a key role in the expansion strategies of organizations because it makes the services comprehensive. Taking into account that consumers worldwide prefer being communicated to in their own language, web page translation helps to communicate with the diverse target audience, which helps to complement the efforts of companies to expand and increase their market share. In the U.S., since 1980 the Hispanic population has grown from 14.6 million individuals to over 52 million and the figure continues to increase every year. Website translation in Spanish, in this case, makes it possible to communicate with the Hispanic population.
The same should be done in multiple other languages if a company intends to grow and to reach more consumers. But don’t lose heart! You can also reach over 80% of web surfers by offering one page of your site into 13 languages! Another benefit of webpage translation is that it helps in driving traffic to a website. An increase in traffic is a viable reason to consider investing in a quality webpage translation service. In general, businesses find it very important to translate sites, and savvy companies have relied on translation services for years, making it a necessity for competitors to follow suit.
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