While English is still the global lingua franca, translating websites to focus on other languages besides English (English is still a great place to start) is a surefire way to increase the number of eyes that find them. This will ultimately lead to users engaging you online. Website globalization is also an incredible way to increase global market share. It ensures that a company’s messages and general brand awareness are reaching greater populations, and effectively help a venture grow into new markets — or expand its presence in already established markets by tapping into different demographics.
GlobalVision is a translation service that understands technology and world languages, and how to best translate websites for linguistically and culturally diverse international markets.
Website Globalization Taking Advantage of Population Demographics
Populations grow, diminish and change over time — as do the core languages different populations speak in their everyday life, or for conducting trade and business. Right now, Africa is set to explode as far as population is concerned, which means English, French and Portuguese are import language to focus on for website globalization in this part of the world, as are indigenous African languages (Amharic, Hausa, Swahili and others), which are spoken by substantial populations as well.
And in Asia, home to billions of people who don’t speak English as their mother tongue, website globalization services can really help promote business growth. If you look at internet users by nation, China and India occupy the top two slots when it comes to sheer numbers. Moreover, while the U.S. is still up there in the number of its citizens online, non-English speaking countries like Brazil, Germany, Japan, Mexico and Russia dominate the top 10. Furthermore, China and Mexico, as well as countries like Indonesia and Vietnam (which are in the top 20) still have massive chunks of their respective populations that are not even online yet.
In other words, millions, if not hundreds of millions of future customers, business partners, and website visitors are out there, getting ready to connect to the digital world. When a company finally does engage with them online, English might not be the best language to reach them with.
Why You Should Translate Websites into Multiple Languages
Website globalization means more global reach, pure and simple. Some of the most important language to translate websites into are Chinese, Spanish, Portuguese, Japanese and German. This is of course general advice, painting with a broad brush based on current global trends and population demographics.
The real key to increase global market share is to look at the languages that your potential users or clients will use in local markets. For example, what language versions of popular apps are people consistently downloading in a certain region? Or from which countries does your international web traffic come from? Those languages and countries are probably good ones to focus on. Then work with an experienced website globalization and website translation service, like GlobalVision, to build professional multilingual websites that take a company’s overall marketing plan and regional interests into consideration when optimizing keywords and key phrases. This in turn will help promote organic search engine growth in specific markets, delivering a brand’s message about a chosen service or product to as many potential customers as possible.
Increasing Global Market Share
Website globalization is one of the best ways for a company to communicate with the wider world. GlobalVision is ready to help take your business website to the next, multilingual level, and make it a truly international destination for all.
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