The past two decades have seen dramatic changes in the business world. The globalization of the marketplace has forced companies to rethink how they conduct business in all aspects, from supply lines to training.
The outsourcing of tasks to other parts of the world forced companies to take cultural and language differences into account when training and communicating with workers. Multilingual translation services became the go-to solution for executives struggling to maintain their market share in a global economy.
One of the most innovative solutions is training employees and customers through eLearning. If you run a company with operations overseas, read on to discover five advantages of eLearning.
1. eLearning Is Cost-Efficient
Traditional training methods are bloated with overhead costs. They take up ample resources including but not limited to:
- Instructors time: Teachers have to be present for each training session.
- Venues: Proper venues including access to desks, computers, electricity, networks, internet, overhead projects, lunch room… have to be scheduled and booked.
- Travel expenses: Learners have to travel to the venue incurring travel costs including transportation, meals and lodging.
- Printed material: Training manuals are often provided at significant printing and shipping costs.
With eLearning, companies can channel these costs instead to produce professional eLearning modules based on the latest multimedia technologies. eLearning localization services allow you also to take all important geographies into account. If you’re an American company that has operations overseas, those workers and clients aren’t left out. It is a win-win for the company and all its stakeholders. The company builds multilingual digital assets that it can promote online around the world and the learner gets relevant education in his or her native language.
2. eLearning Offers Flexible Schedule Learning
One of the most important benefits of eLearning is that workers aren’t constrained by time limits or time zones. If workers want to learn more about a product or its production process, they have the ability to learn on their own schedule.
International workers operate in different time zones and people learn their best at different times of the day. Some find that they can focus more in the mornings, while others retain information better at night. Traditional training sessions in a corporate environment take place from 9-5. The problem with these hours is that workers might have a hard time concentrating if they have other urgent duties on their plates, or their work time zone prohibits them from attending during this time frame.
Being able to learn after business hours is also very helpful to many who prefer to invest their personal time into bettering themselves. Often also learners need to stop the lesson and get back to it when their times permit.
3. eLearning Promotes Client Retention
The more involved your clients are in using your products and services the more likely you are to retain them. Educating your clients about your offering increases their understanding and use of your products and services.
Localization of eLearning modules, training videos, audio podcasts and multimedia assets shows your clients that you value them and their differences as well. By using transcript translation services and voice over or subtitling, you can communicate with international clients in their native language, which is often preferred.
4. eLearning Empowers Employees
Employees want to feel valued and as if they are growing while on the job. By using online modules to teach employees new skills, you build a healthy bench of talent that can fill in where needed. This makes your company more flexible and improves employee satisfaction.
By using audiovisual translation services for overseas workers, you are letting them know that they are as much a part of the team as your home workforce.
You save money by retaining your current employees and not paying to have new ones trained. Happy employees are also more likely to refer talented friends and family members to your company.
5. eLearning Improves your Social Image
More than ever before, consumers want to know that companies respect them and their own employees. Through localization and translation of online training modules, you’re not only showing your clients that you care about them; you’re letting them know that you also care about your employees.
In fact, 91% of consumers worldwide say that they want companies to act responsibly in social and environmental issues. Through localization and translation, you’ll show how much you value diversity. eLearning is also environmentally responsible, as your company cuts down on paper use associated with traditional training.
Another way to capitalize on your social image is through website translation. A professional translation web service allows you to promote your localized eLearning content worldwide. An effective eLearning training strategy for your global consumers builds sales and gives customers more confidence in your company.
Global Business Requires Global Thinking
Business isn’t restricted by time zones and national borders anymore. Most companies rely on employees across the globe to keep their local and international customers happy.
In the past, reliance on a global economy was problematic due to cultural and language barriers. With professional translation and localization services, this is no longer a concern.
A business can use the advantages of eLearning to their favor and grow their revenue while reducing costs. Contact GlobalVision today to learn how you can use translation and localization services to grow your business.
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