For businesses trying to get a competitive edge on the global market, building a strong online presence is a must. But in this globalized world, running a monolingual website robs your business. It halts the benefits that only multilingualism can offer.
Even though English is the dominant language, it’s no longer the universal language on the World Wide Web.
In fact, only 25.3 percent of Internet users speak native English. All the more reason to open your website up to different languages.
In an online experiment, Neil Patel translated his website into 82 different languages. This best-selling author and top influencer saw a 47 percent increase in traffic to his website.
Take advantage of foreign traffic by making your website accessible to everyone. Here we discuss the benefits of multilingualism.
Let’s look at nine ways a multilingual website can boost your web traffic.
1. Expand Your Potential Market
Translating your website into multiple languages will increase your company’s global presence.
This enlarges the size of your online audience, helping you reach more people with your marketing message.
For example, there are more than half a billion Spanish speaking online users. The Latin culture has 10 different Spanish dialects.
With Latin users making up 8% percent of the Internet population, you double-digit increase traffic to your website simply by translating it into Spanish.
2. The Benefits of Multilingualism Increase Financial Productivity
A whole new audience yields an increase in financial opportunities. Higher conversion and increased return on investment are the results.
That’s because multilingual websites are cost-effective marketing tools.
Communicating your brand to an international audience garners global awareness. This is beneficial to your products and services.
In short, a multilingual website can increase brand awareness by building new client relationships from an international aspect.
First-time customers have the potential to become returning and current customers. Current customers spend 67 percent more on your products and services when they have a reason to return.
A website that speaks their language could be that reason.
3. Cultural Sensitivity
Dynamics of the Internet change every day. But one constant is culture. This factor has a huge impact on how your company communicates online.
If a company wants to be successful on the Web in the cross-cultural context, cultural sensitivity is a must. That’s a benefit of language translation and localization.
A website that offers different languages overcomes cultural barriers. It gives potential new visitors the opportunity to understand your services in their native language.
The new user can navigate and interact with your site without having to copy and paste the language into an outside translator.
4. Increase in International SEO
Adding languages to your website optimizes its chances of getting picked up by different search engines.
In the past, business owners believed that creating additional websites was the best way to rank around the world. That’s a myth.
Bilingual websites help you rank internationally even while working within the confines of your own domain.
Language is a comfort zone for online users. Customers are less likely to buy from companies over the Internet that they can’t trust.
Every business should strive for customer loyalty.
It’s important for users to fully understand the marketing messages on your website in order for them to buy from you. Language builds trust.
Providing a language alternative offers potential customers security. They feel like they understand your product and who they are buying from.
6. Client Satisfaction
Customers want to know that you care about their time and the way they spend their money. One way to accomplish this is by tailoring your website, products, and services to meet their needs.
Pictures and colors are appealing, but if the message isn’t easy to understand, users won’t click.
Website translation and website localisation lead to client satisfaction and improves customer experience.
When a client believes that you’ve customized your online marketing to service their needs, they come back. This leads to positive product reviews and more clients.
7. Benefit from Duplicate Content
Google shows partiality to multilingual websites. It won’t penalize you for duplicate content.
The search engine giant awards this benefit through hreflang tags. These tags signal Google that you’re offering services outside of your local language. They allow the search bots to index your page without penalizing it.
What does that mean for you? You can market that same information in multiple ways in different languages.
As an additional reward, Google Search points users to the correct version of your site by language or by region.
8. Beat the Competition
Translating your site in multiple languages means thinking outside of the box. It gives your company a competitive advantage by distinguishing your page from monolingual sites.
Let’s say you own a travel page that offers the same basic services as other websites. All of those sites, including yours, are not localized. They all market themselves in English.
By translating your website, your service leads out in the marketplace. You establish your brand globally before everyone else does.
Plus, you’ll rank higher in search results due to the low competition.
9. Appease the Masses
Right now, there are an estimated 6,500 languages spoken around the world. In order to truly have a global reach, you would need to translate your website into at least the top languages on the Internet.
The top 25 sites worldwide support an average of 54 languages.
Localizing your website gives you the potential to appease to online users who prefer to visit sites in their native language.
In a European Analytical Report, 90 percent of EU online users reported that they’d visit a site if it was in their language. Most favor language over price.
When you market to people in their own language, you reach them on a deeper level – one that’s culturally appropriate.
Localize Your Website
The benefits of multilingualism reach farther than translation. By translating your website, you improve the global perception of your brand. Website translation services are available to help you achieve that!
The size of your audience expands, you pull ahead of competitors, and you improve the online customer experience.
Most importantly, you create customer loyalty and trust!
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