Thanks to the internet, it’s easier than ever to take your business on a global tour to reach more customers across the world.
But reaching out to other countries comes with challenges, one of which is language barriers. You can’t connect with potential customers if you can’t speak to them.
If you’re at this point in your global outreach efforts, you have an important decision to make: do you hire a translator or work with a language translation service?
While there are certainly some advantages to having a dedicated translator working for you, using corporate translation services can save your company money and help you reach more customers.
Keep reading to find out just some of the ways using a translation service will save your company money.
Finding the perfect person to translate your website is a time-consuming process. After all, your website is a representation of your company, and you have to make sure it’s perfect for visitors.
Rather than pouring your precious time into sifting through applications, consider delegating finding a certified translator to a service. It will only take you a few minutes to get started.
Additionally, you’ll save time because the turnaround is much faster. You can rest easy knowing that even larger documents and projects will be done quickly. This allows you to meet all your deadlines.
While a single entrepreneur working as a translator may take several weeks or months to complete a small project, you can trust a service to do it in a week. This is because they employ multiple vetted translators and editors, that connect with each other via a translation portal and apply proven processes to quickly and accurately return the project to you.
Whether you’re hiring a translator as an independent contractor or a payroll employee, you’re going to end up with increased overhead. A translation service, on the other hand, streamlines the process, saving you a ton of money by eliminating that overhead.
This is particularly true if you’re considering bringing one translator or more onto your staff. In many cases, you would then have to pay wages, provide additional employment benefits and equip them with the necessary tools and technologies to perform their work.
By skipping going through the hiring process, training employees, equipping them and covering benefits, hiring a translation service provider will prevent you from spending on all that and more.
Take on More Work
Depending on the type of business you’re running, you may be able to increase your bottom line by using a translation service. This doesn’t exactly save you money, but it does make you more, and in the same amount of time.
Because of the fast turnaround and ability to give them as much work as you want, you can take on as much work as you want. What’s great about this is that you don’t need to put a lot of extra effort into it.
When working with an individual, your ability to rapidly grow is limited by the amount of work that person can do. Then if you want to expand your reach, you have to look for additional people and perhaps hire a manger to oversee them. With a translation service, you simply order more work and let your language service provider deal with scaling to meet your needs.
Less Missed Opportunities
If an amazing opportunity suddenly comes up to expand your business to another country, you want to have a translation service to back you up. Otherwise, you may find yourself having to turn down great opportunities.
Qualified translators for every language can be hard to find locally. So, if you’re doing all the legwork yourself, you may not be able to get someone on short notice that translates into the languages you need.
With a service, you can jump in knowing they’ve already put in the work for you to employ outstanding translators in every area and language. That means you don’t have to worry about missing out on anything that comes up.
This can help you grow your business quickly in countries you didn’t consider before. Although this doesn’t technically save you money, it will help you earn more money, which is even better.
Not Limited by Languages
Similar to the last point, a translation service will remove all language barriers you come across. You don’t have to worry about what language you need your documents translated into.
This also includes things like ebooks, webinars, multimedia content and other materials that you publish on your website. If you have an online business, you can have your webinars, eLearning content or ebooks translated, which will help you reach a wider audience than before and generate international leads.
Having your website and materials in various languages ensures that anyone that wants to work with you can do so. Your audience wants to connect with you, and offering an ebook in someone’s native language is an excellent way to do just that.
Save Your Reputation
Something that hurts businesses more than most business owners realize is a bad reputation. This can come from actual situations or someone’s perception of your company. Either way, a bad reputation will cost your business dearly.
One way that some businesses try to avoid needing a translator is to use a computer program to translate for them. While these programs certainly have their place, it’s not in the business world– or at least, not yet!
A poorly-translated web page can prevent potential customers from buying your products, keep other businesses from connecting with yours, and damage your company’s reputation.
This is why as a business owner, you should only rely on certified translations of everything from your contact page to important business documents. Otherwise, you run the risk of facing serious financial loss due to a damaged reputation.
In Need of a Language Translation Service?
Now you’ve seen some of the ways that a language translation service can help your business save money. There are also a couple ways that it can help you make more money.
Either way, using corporate translation services will help you increase your bottom line as you grow your business into the global market.
If you want to get started with a service, contact us today! We have a myriad of transcription and translation services available to small, mid-sized, and large companies so you’re sure to find exactly what you need.
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