Every company with a website is a global company by default. But, not many marketers are adapting their content to speak to customers whose languages are other than English. In fact, 60% of companies that market globally have no multilingual marketing strategy. Of those that do, 86% generate content for a U.S. audience and then translate for international markets, according to MarTech Advisor.
41 million American jobs depend on international trade, and more companies continue to enter the foreign market. These forays into global sales get hampered by language barriers. That’s why your company needs an official translation service. Out of the 6900 languages spoken throughout the world, only about 20 of these fall into the category of a “major” language. This presents a huge roadblock to globalizing your business. Fortunately, translation services can bridge the gap. Read on to learn more about finding the right translation company for your business.