From 2000 to 2016, exports from China opens in a new window skyrocketed from $257 billion to $2.4 trillion. This exponential growth has cemented China’s role as the world’s number one exporter.
And China’s economic future remains inextricably linked to globalization. As a result, Chinese has become the language of business for over a billion people. Your company would do well to speak it.
Read on to learn about how you can increase your share of this crucial market through English Chinese translations of your website, products, and marketing materials.
How Your Company Could Benefit from China’s Globalization
Because of globalization and the internet, almost any type of company has access to global markets. Yet, many companies fail when it comes to securing a strong foothold overseas. Especially in China.
Why? Bad translations is part of it.
Poor translations now riddle the internet. Many are laughable at best. And the most egregious contain cultural miscalculations that scare away potential customers.
The golden rule of marketing remains, “Know thy customer.” This proves no less true when competing for customers in China.
You need translations that go beyond word-for-word swaps. They should speak directly to your ideal target audience. And they need to flow smoothly and conversationally while respecting local cultures and beliefs.
When your company speaks Chinese, the language of business, you stand to win big.
But this requires employing native speakers who understand the local culture. Their translations will help you set your company apart from others. Especially those with inferior translations.
Effective English Chinese Translations
China is a massive nation. Including Taiwan, it covers 3,705,406 square miles. Slightly larger than the US, at least eight different linguistic groups flourish.
The official language is Modern Standard Mandarin (with more than 955 million speakers opens in a new window). But other demographically important languages include:
- The Wu language
- The Min language
As you can imagine, Chinese translation gets complicated, especially depending on your target audience. Here are some things to keep in mind when it comes to finding a good translation service.
Make sure that the translators you work with have experience specifically in your field. Jargon varies from industry to industry. Terms you might see in a medical translation are very different than those in the legal or IT sphere.
Speaking the language of business requires quality control. When you start a new translation project, find an impartial third party to review and verify your translator’s initial product.
Work with knowledgeable humans who demonstrate sensitivity to Mandarin or other Chinese languages and culture, both on the national and regional fronts.
Finally, your translator should have lived in your target market. That way, they can bring more to your product than just grammatically correct text. They can speak to nuances your target audience will get and appreciate.
Creating Opportunities in the Global Marketplace
When companies decide to expand overseas, it can prove a humbling experience. They might be giants in their own neck of the woods. But once they expand across the pond and beyond, they quickly realize their brand remains unknown.
They need to put in extra work and effort to gain recognition and a place in their new target market. Of course, entering a new region as a relative unknown comes with its perks, too.
It allows your company to start over and make a good first impression. This means re-crafting your marketing message for a new audience with very different cultural expectations and a unique worldview.
If you miss subtle social and cultural cues, your business stands to look foolish or worse. That’s why a quality control process should have multiple steps in place to avoid producing content that’s ill-fitting or embarrassing.
Industries that’ll Benefit Most from Global Translation
Just about any industry stands to benefit from translation services. But there are some areas that’ll gain the most. Let’s take a quick look at how companies in these industries can benefit from Chinese translation.
The Human Resources Industry
China has over 775 million employed person in the country. The average salary is around eleven thousand per year.
Global companies around the word are all targeting the Chinese markets and are often required to operate in the country to be able to sell there.
Due to that, these global companies have to open up shop in China and hire local resources to perform many of the required tasks that include manufacturing, operations, sales and other administrative functions.
The Human Resources industry stands to benefit a lot from translation services that attracts the most talented and qualified individuals to provide the edge needed to these global companies to effectively compete.
The Banking and Finance Industry
With global companies entering and expanding in China, they need to be serviced. Banking and finance continue to be a very important component of global expansion.
The banking and finance sector must therefore speak the language of business in order to carve out a piece of the expanding global pie. Of course, customers look to banks for accurate and timely financial information and services.
Furthermore, political climate in China is not stopping Chinese investors from investing abroad. And the Chinese are aggressively taking advantage of global opportunities. This includes international industrial, commercial and residential property investment as well as investments in businesses around the world.
Expert professional translations will help demonstrate their trustworthiness and reliability. Effective, clear communications will help companies make inroads with new customers from China.
The Medical Devices and Life Science Industry
The medical devices market in China is one of the fastest growing market sectors in the country. It is growing in double digit percentages and has reached $43 billion in 2018!
Furthermore, for the pharmaceutical and medical industry, having accurate translations for consumers is of paramount concern. China is the most populous country in the world and makes up 1.5 percent of the global pharmaceutical market.
Each of these sectors demands accurate translators with niche market knowledge.
The Information Technology Industry
Over recent years, China has become a pioneer in information technology. The country is driving technological innovations in many technology fields including artificial intelligence, software, telecom, big data, electronics, super computers, advanced machinery and others.
If you or your company wants to participate in this industry, you have to be on top of your game. Keeping up with the required terminology in Chinese in the information technology sectors has become a challenge to non-experts.
The Travel and Tourism Industry
The travel and tourism industry will continue to see big gains over the next decades. As more Chinese tourists explore the world, appealing to their desires through translated content remains a top priority.
Because of China’s fast growth in the global economy, the Chinese now enjoy more disposable income. As a result, tourism abroad continues to expand.
Chinese tourists traveled overseas on 131 million trips in 2017 opens in a new window alone. And they spent $261.1 billion on those travels.
A translation service can provide companies in the travel and tourism sector with marketing materials that appeal specifically to this demographic.
From leaflets to brochures, successful travel destinations need to hone their marketing efforts to appeal to Chinese tourists. Translated materials will prove an essential driver.
The Legal Industry
And of course, all the above industries have to deal with frequent legal matters, which creates an opportunity for the legal industry.
As we discussed in a previous post, legal document translation complexities are many and need to be attended to in a proper manner.
China’s requirements are no less demanding that other countries. Indeed, there are more regulations to deal with in China when it comes to the use of the internet and manufacturing of high technology equipment.
The Language of Business Translation
When it’s all said and done, the language of business remains the language of your customer. Because of rapid economic growth, China represents one of the biggest players on the international stage.
Its growth has also led to the rise of an affluent class of Chinese who demand products and services from all over the world. But to appeal to these customers, you’ve got to effectively communicate with them.
Want to know more about how to give your business a competitive edge on the global market through Chinese translations? Read on for an explanation of our Chinese translation services.
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