Globalization

  • Localization Services Not a Silver Bullet!

    Localization Services One of the main takeaways from Wal-Mart’s international struggles is that localization is not a silver bullet. Having what the average company considers unlimited resources is also no guarantee for success! Without a comprehensive plan to identify, evaluate and validate markets, penetration remains elusive. “When you build a castle you build the foundation first. Wal-Mart did it in reverse in Brazil,” explained a former Wal-Mart senior executive. “It is so hard to build a national chain when your system backbone is not in place.”

  • Business Translation Services During Global Market Selloff

    Financial selloffThe risk of misinterpretation when dealing with sensitive foreign documents is high, especially when the data is used for forecasting and reporting. Establishments that are honing their business strategies with the intention of hedging risks during the global market selloff may want to look into professional financial translation services.

  • Foreign Language Translation Services Lack Global Appeal

    puppyTranslation services are an important part of our increasingly interconnected world, but in no way can they compete with the likes of an icy cold Coke, the adorability of a puppy, the scent of a new car, and of course, the sparkle of Christmas! The worldwide tally as of 2015 hovers around $38 billion. While that may seem like a lot, the numbers start to diminish when compared to figures from other industries.

  • Translation Agencies Revenues As a % of GDP

    Inadequate Translation BudgetsIn the summer of 1981, I traveled to England to learn English at EF (Education First), a leader in language education. Although I started the process of learning English at school back home a few years earlier, my father insisted that living with an English family over a six week period and being immersed in the culture and the language will go a long way in increasing my command of the language and my confidence in using it. Thanks dad!

  • Is Language an Important Factor in an Explosive Viral Strategy?

    Globally Viral Marketing StrategiesIn his book The Lean Startup, Eric Ries argues that for any viral strategy to work, the viral coefficient has to be greater than one. Or to put it simply, for each person that uses your products, you want to automatically trigger at least one additional person to become a user. The higher the viral coefficient is, the more successful your viral marketing strategy becomes. Once you have a successful viral strategy in place, the challenge becomes not to limit its explosive potential growth.

  • Stay the Course, Do Over, or Out?

    Wind in the backWhen was the last major decision you made? Do you pray for a mulligan? Many over the years have asked me if it was wise to get involved in offering translation-localization services, a very competitive service business that is viewed by many as an archaic commodity industry. Last month, GlobalVision completed 15 years in business and I have given them the same answer year after year without missing a heartbeat. Here is why…

  • Think Global and Act Local, but Be Holistic

    Think Global and Act Local, but Be HolisticIn the early 90s, while on a trip in Silicon Valley, my car rental sported a new GPS navigation prototype that the rental company was testing. It offered accurate and useful maps while in the San Jose area. But as I drove to visit a relative in Salinas, the GPS navigation display run out of data and displayed nothing but a blank screen with the car icon in the middle and a compass on top, rendering it almost useless and sending me adrift.

  • Global Vision: Do You Have One?

    Do you have a global vision?Perhaps the essence of globalization can be summed up in one sentence uttered by Ronald Reagan in a speech at the Brandenburg Gate by the Berlin Wall on June 12, 1987: “Mr. Gorbachev, tear down this wall!”