Perhaps the essence of globalization can be summed up in one sentence uttered by Ronald Reagan in a speech at the Brandenburg Gate by the Berlin Wall on June 12, 1987: “Mr. Gorbachev, tear down this wall!”
Necessity is the mother of invention. In countries where political stability exists, capital is abundant, knowledge and technology are accessible, and business savvy can be depended upon, innovative organizations bloom to service these needs with new products and services.
If you think giving a presentation or a speech in front of an audience can be stressful, wait till you have to give one in a foreign language or in front of a foreign audience!
With the midterm elections around the corner, most of us have been bombarded the past few days by political ads over TV, radio and by phone…
Although communication has been mainly in English, wanting to reach all ethnic groups, candidates in selective parts of the country, have awakened to the power of communicating with prospective voters in the voters’ native tongues, even though the voter lives in the United States and is a citizen of this nation!
1. Are you losing international sales opportunities due to delays or lack of localized product? Find out how to eliminate that opportunity cost!
I just got back from a 2.5 months overseas trip where I visited 5 countries in 2 continents. Since office chores never stop or can be put on hold for too long, I had to turn my office into a global office to keep the wheels churning while on the road!
Recently GlobalVision released the Window to the World program which enables our clients to reach 90% of their worldwide audience by translating a landing page into 12 languages. Turkish is one of the languages we recommend translating into as Turkey now, with a population of over 70 million strong, generates enough GDP revenue to be number 13 on the language list.
I am in Lebanon this month working with our IT team to get an important new release of our translation management system, gvAccess, out of the door. After a long week of technical discussions and testing, the weekend came, allowing me to take advantage of the 35⁰ Celsius (95⁰ F) temperature and to enjoy the serenity of the Mediterranean Sea.
With severe economic troubles brewing in Europe, particularly in Greece, Romania, Spain, Portugal and Ireland, the future of the European Union and its single Euro currency is coming to question by many lead economists. This is the EU’s and the Euro’s first real test and so far key decision makers are equivocating!
After the merger of two companies, one British and one Dutch, to form Reckitt Benckiser, Becht took special interest in mixing the national cultures of all their operations. Today, they have an Italian running their UK business, an American running their German business, a Dutchman running their U.S. business, an Indian running their Chinese business, a Belgian running their Brazilian business and a Frenchman running their Russian business!
By: Ugur Akinci, Technical Communication Center “Enabling Globalization: A Guide to Using Localization to Penetrate International Markets” by Nabil Freij, the President of the localization company GlobalVision International Inc. is a must reference for everyone thinking to market products and services globally.