Translate Websites to Increase Global Market Share
While English is still the global lingua franca, website globalization translation efforts focusing on other languages besides English (English is still a great place to start) is a surefire way to increase the number of eyes that find, and ultimately utilize a business’s carefully designed websites. Website globalization is also an incredible way to increase sales, ensure that a company’s messages and general brand awareness are reaching greater populations, and effectively help a venture grow into new markets — or expand its presence in already established markets by tapping into different demographics.