Many executives underestimate the importance of website localization and what is involved in making a global website the center of a strong international marketing strategy. In the previous post 10 Tips on Choosing Website Translation Services, we discussed the first 5 tips. Here are the next 5.
Many translation and localization companies offer website translation services including translation, review, formatting, quality assurance and publishing/serving pages on their or your web servers. One can get easily lost looking for the right partner. So how do you choose who to work with?
Multimedia has gained much momentum on social media and web platforms. Videos are more likely to go viral than text, and text is more likely to catch fire if delivered in local languages.
These trends have been further accelerated with the proliferation of broadband across the word and there is no point of return. The old adage “publish or perish” is now pushed into the multilingual multimedia domain!
When expanding a website’s reach to new global audiences, the whole Search Engine Marketing strategy (SEM) should be reconsidered. As a matter of fact, the keywords and Meta tags that were relevant in local search won’t be effective in international and regional searches. Follow the below recommendations for a smoother SEO strategy localization:
WESTBOROUGH, MA, APRIL 14, 2014 – GlobalVision International Inc., a leading Translation and Localization Company, is inviting everyone to explore its new website www.globalvis.com. With the new design, visitors can benefit from a richer visual experience and a simplified navigation while taking full advantage of all the thought leadership material that GlobalVision has provided over many years.
I recently received an email from a search engine marketing (SEM) professional that may be of interest to our readers. So I am sharing with all:
If you have attempted to use a standard language translation service for the purpose of converting a Pay Per Click (PPC) ad campaign into another language, I am sure you learned the hard way all its shortcomings.
In the previous blog titled 5 Most Important Factors in Document Translation, we discussed the factors to consider for document translation before you select a professional translation company. We argued that price, although important, should not be the sole factor in the equation.
Recently open source tools were touted as the solution to all translators’ troubles and a plausible replacement to proprietary applications and industry de facto standards.
Now for less than $5K US, you can have close to 90% of the world’s web visitors find you when they search for your keywords in their native language.
By: Ugur Akinci, Technical Communication Center “Enabling Globalization: A Guide to Using Localization to Penetrate International Markets” by Nabil Freij, the President of the localization company GlobalVision International Inc. is a must reference for everyone thinking to market products and services globally.
