Quality Localization Services Not a Silver Bullet!
One of the main takeaways from Wal-Mart’s international struggles is that localization is not a silver bullet. Having what the average company considers unlimited resources is also no guarantee for success! Without a comprehensive plan to identify, evaluate and validate markets, penetration remains elusive. “When you build a castle you build the foundation first. Wal-Mart did it in reverse in Brazil,” explained a former Wal-Mart senior executive. “It is so hard to build a national chain when your system backbone is not in place.”
Expanding your online presence through SEO (search engine optimization) can be a painstaking process when you’re catering to different cultures and languages. New trends in SEO goes beyond using the built-in translation feature in your browser. Directly translated keywords can only get you so far; and to really penetrate the market you need to incorporate a strong localization strategy.
Many executives underestimate the importance of website localization and what is involved in making a global website the center of a strong international marketing strategy. In the previous post 
Many 
Multimedia has gained much momentum on social media and web platforms. Videos are more likely to go viral than text, and text is more likely to catch fire if delivered in local languages.
When expanding a website’s reach to new global audiences, the whole Search Engine Marketing strategy (SEM) should be reconsidered. As a matter of fact, the keywords and Meta tags that were relevant in local search won’t be effective in international and regional searches. Follow the below recommendations for a smoother SEO strategy localization:
WESTBOROUGH, MA, APRIL 14, 2014 – GlobalVision International Inc., a leading Translation and Localization Company, is inviting everyone to explore its new website www.globalvis.com. With the new design, visitors can benefit from a richer visual experience and a simplified navigation while taking full advantage of all the thought leadership material that GlobalVision has provided over many years.
I recently received an email from a search engine marketing (SEM) professional that may be of interest to our readers. So I am sharing with all:
If you have attempted to use a standard language translation service for the purpose of converting a 
In the previous blog titled 