eBook: Enabling Globalization

A Guide to Using Localization to Penetrate International Markets

We’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium.

New clients come to us with a desire to go global but unsure of what the process entails. Some face a catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs.
Others – some who have been localizing for years – want to know more about the new tools and processes that will improve both their results and their bottom line.

Enabling Globalization: A Guide to Using Localization to Penetrate International Markets – Here you will find the practical advice you need to start on your way and follow through to a successful finish.

So, whether you’re just entering the wide world of globalization or you’re a veteran of the field, this guide is for you. We invite you to take a look inside the industry through the eyes of a successful localization company. Enabling Globalization will enlighten and inspire you – and leave you eager to tackle your next international market!

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ISBN 978-0-615-34853-7

About the Author

Nabil Freij

Mr. Freij is the President/CEO of GlobalVision International, Inc. a Translation and Software Localization company that he founded in 1996 to service high tech industries in the areas of Software, Medical Devices, Human Resources, Manufacturing and Engineering. In the past 20+ years, GlobalVision serviced one thousand clients, processed ten thousand projects in dozens of languages including all Latin-based, Asian with double-byte requirements such as Japanese and Chinese, Cyrillic, Greek and Middle-Eastern such as Arabic with bidirectional requirements, and turned over tens of millions of dollars in revenues.

Starting his career in hardware design, Freij transitioned to software, then to software localization. He’s worked for 30+ years in all three domains. A problem solver and an engineer & entrepreneur at heart, he drew from his technical and business backgrounds to found GlobalVision and build it from the ground up using digital marketing and computer-aided translation techniques. Constantly involved in the most complex software localization projects and software development, he is an expert in Translation Management Systems, Translation Memory tools, and translation & localization processes.

Mr. Freij has formed and managed operations in the U.S.A., Bulgaria, Lebanon and Japan. He has also built partnerships with hundreds of vendors around the world including South America, Europe, Asia and Africa.

Author of Enabling Globalization, A Guide to Using Localization to Penetrate International Markets, Mr. Freij is trilingual and holds a BSEE from Northeastern University, an MSEE from Brown University, and an MBA from Bryant University. He has traveled the world and lived in five countries on three continents. An avid mariner & water sports enthusiast, he currently lives with his wife in Palmetto, FL.

Freij is frequently published and quoted about entrepreneurship, translation, software localization, globalization and internationalization matters. You can read his blog here.