The Importance of Software Localization for International Businesses
In 2015, the United States Census Bureau revealed that over 350 languages are spoken in American homes. The majority of the population speaks English, but in places like the New York metro area, 1/3 of people speak a language other than English at home. We are living in a global market even at home. Competing requires localized marketing and localized products, even when software development is involved. Instead of local or “multinational” companies, we now have “global” companies. The difference between the two is the standardization of processes. Where multinationals adapted to new marketing, global businesses work from a different model. That model is localization and translation…