When I first heard this popular saying I was starting a new career at GlobalVision International, Inc. managing its production group. Our company specializes in providing translation and localization solutions to a wide variety of industries, supporting just about any electronic file format.
This blog post is a compilation of six technology independent things Michael Scharhag learned in the past months about software localization. As a German development team working for a German customer they used German as their base language within the application. Their customer was responsible for translating the German application messages into another 21 languages and providing other localized material (images, downloadable documents, etc.).
Despite the proliferation of translation services around the globe, to many companies and individuals, the translation / localization process is still a black box leading to potential horror stories with failed projects, overshot budgets and inadequate quality.
What was the strangest response you’ve ever got to a follow up e-mail? I bet you can’t beat the originality of this prospective client who just wanted to say “Not Now”:
Are you currently evaluating the consequences of your last year’s decisions while planning your strategy and budget for the upcoming year? If localizing your product/service is essential for your business prosperity, this post will put you on the right track to achieve this goal.
With the ongoing internet revolution, companies from around the world are finding a significant increase in global opportunities. But acting upon them is not as simple as it may seem. Global expansion requires much more than one could handle on his or her own. In addition to all the adjustments needed internally, there’s the issue of outside communication, which is made even more challenging when different languages are involved!
In the summer of 1981, I traveled to England to learn English at EF (Education First), a leader in language education. Although I started the process of learning English at school back home a few years earlier, my father insisted that living with an English family over a six week period and being immersed in the culture and the language will go a long way in increasing my command of the language and my confidence in using it. Thanks dad!