Is Language an Important Factor in an Explosive Viral Strategy?
In his book The Lean Startup, Eric Ries argues that for any viral strategy to work, the viral coefficient has to be greater than one. Or to put it simply, for each person that uses your products, you want to automatically trigger at least one additional person to become a user. The higher the viral coefficient is, the more successful your viral marketing strategy becomes. Once you have a successful viral strategy in place, the challenge becomes not to limit its explosive potential growth.
Have you seen offers on the web promising delivering within the day (or even the hour!) the best quality translation at 7c per word? If you haven’t it is not hard to find half a dozen of them online.
A recent industry blog discussed the need to give translation its due credit. With many companies and conferences in the language service industry promoting localization, it has become habitual to avoid mentioning translation or giving it the credit it deserves.