Taking Your Website Global

SEO & PPC Localization & Transcreation Benefits

  • A global website permits easy communication with your global audience to grow your business worldwide. A key requirement for a global website is not necessarily just to disseminate information to your global audience, but to also generate global leads and convergences. In this digital marketing world, generating global leads digitally has become a norm!

    What Will You Learn?

    1. How to tackle the global market efficiently and effectively:
      • How to identify and divide markets worldwide. Different approaches are discussed to help you narrow down your international scope and focus.
      • How to target each market based on its maturity level. How to measure each market’s potential with minimal upfront investments.
      • How to grow your international investments as markets justify it. Knowing when to increase your investment improves your ROI tremendously.
    2. Challenges in developing and maintaining international websites:
      • Best structure for multilingual sites. Before you initiate any translation efforts, ensure that your infrastructure is in place. 
      • How to keep the languages synchronized. With content on the web constantly changing, the challenge is to maintain a language synchronized site.
      • SEO and PPC in a global site. SEO efforts grow exponentially if not handled right from the start. Same for PPC. Know what you will be facing.
    3. Processes to deal with changing business requirements
      • Open a window to the world. A reasonable alternative to translating your enter site.
      • Leverage TMS and CMS technology. Let technology work for you from the beginning. Learn what is available.
      • Leverage experts and professionals. Quality is of paramount importance. Learn your options and how to dodge crippling bad decisions. 

    Feedback from attendees

    “I just wanted to let you know that I was able to attend today’s “Taking Your Website Global” webinar. Kudos on the amount of high-level information that was conveyed in a short amount of time. I appreciate the info and the bit of structure it can provide as our team discusses whether further localization is a good choice for our site.” Kristin D.

    Global Websites are a Must in Today’s Global Economy!

    Take 15 minutes to attend this webinar and make sure you forward the link to all involved in developing your website and adding content to it worldwide! The content is a must know in today’s global digital world!

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