Going Global on a Shoestring Whitepaper

Global Localization Strategies for Your Products

A low risk path to increasing your international revenues

Going Global on a Shoestring Navigating your company through treacherous international waters is not for the faint-hearted, inexperienced, or ill equipped. Going international requires determination, experience, resources, and a finely tuned process to get you where you need to go.

“Going Global on a Shoestring” presents a tested approach that you can use to achieve international market penetration incrementally and judiciously. Think of it as a compass to guide you as you embark on your international journey.

Market Identification Stages

In this highly acclaimed whitepaper, we clearly present and prioritize strategies for international market Identification, Evaluation, Validation and Penetration.

In market Identification, we show you how to divide the world by prioritizing countries based on macro and micro economic conditions.

Once markets are identified, the market Evaluation stage begins. Here, we show you how to utilize low cost digital marketing techniques to evaluate these markets for possible engagement.

Market evaluation will then lead into market Validation where further digital and non-digital techniques are applied to validate the value of the market.

Once validated, markets are then transitioned to the Penetration stage where they are conquered. 

3-Tier Approach

We also take the time to detail a case study to show you how you can apply a three-tier approach to apply localization localization techniques to help you through these stages. We present a tested and streamlined approach that will minimize costs and maximize success in your most receptive international markets.

Stay ahead of your competition worldwide! This 10 min read will offer you much ammunition that will be very useful to your executive team. Download the whitepaper for free today!

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